Giita Balani, the Founder and CEO of ALGAE by The Organic Factory, embarked on a mission to revolutionize natural skincare and cosmetics. Motivated by a personal quest for effective and natural beauty solutions, Giita dedicated herself to research and development. Her extensive study in Organic Cosmetic Science provided her with the knowledge and skills to create a product line that is not only 100% results-oriented but also compliant with all safety norms.

At the core of ALGAE by The Organic Factory's philosophy is the use of high-performance, plant-based ingredients. The brand focuses on harnessing the power of nature to deliver products that are both effective and gentle on the skin.